Meet our Founder and Lead Digital Experience Strategist.
Van Lauren Studio, established in 2025 by Kat Loughrey, is a company based in Berlin and working remote globally.
We work with established business owners — people who’ve been at this for years, who are great at what they do, but whose digital presence hasn’t kept pace with their business.
We bring fresh eyes. We walk through your website, your social channels, your Google listing and more — everywhere your customers find you — and we tell you the truth about what we see.
Not a 50-page report you’ll never read. Not a sales pitch for a €50k rebrand (like an agency). Just honest observations, practical recommendations, and strategic guidance to fix what’s broken.
Some clients just need the audit. Others want a roadmap and hand-holding. A few want me in their corner for months, helping them reshape everything.
However we work together, the goal is the same:
a digital presence that reflects the quality of the business behind it.
Our ApproachWe call it Flow & Friction.
Flow is when your digital presence works. When someone lands on your site, understands what you do, feels confident, and takes the next step.
Friction is everything that gets in the way. The confusing headline. The missing contact info. The three different logos across three different platforms.
Our job is to find the friction, show you what it’s costing you, and help you fix it.
Nice to meet you.
Kat Loughrey
Founder & Lead Digital Experience Strategist
After over 15 years in digital communications, marketing, and brand strategy—including extensive stints at Australia’s premier international sporting event, Australia’s leading music website, and global award-winning UK/EU agencies and growing tech startups—I’ve experienced firsthand how a brand’s digital presence and customer journey can “make or break” a businesses growth.
